Grand Central Optical

New York
Architetti
Belmont Freeman Architects
Anno
2000

The fourth in a series of retail stores for this client, the shop occupies a long narrow space that runs from Madison Avenue through to the lobby arcade of the Roosevelt Hotel. The minimalist interior is dominated by a thirty-six foot long internally-lit sales counter. The window display incorporates a video projection of faces onto a plaster head.

BFA’s work for this chain won a First Place Retail Design Award from the ASID.

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