WOGG – IMM Cologne

The exhibition concept envisions an apartment scenario. The light-coloured walls, partially covered in a semi-translucent fabric, form three open rooms for visitors to stroll through at their leisure. They pass a kitchen, a home office and a women’s dressing room: everywhere the focal point is an advertising pillar – the main exhibition object – in different colours and finishes. In the kitchen, the back wall takes on the colour of the pillar while also drawing attention to itself. The new products débuted at the fair included a cabinet and a sideboard displayed on small pedestals.