MoMA Design Store, Midtown

New York
写真 © Paul Warchol
写真 © Paul Warchol
写真 © Paul Warchol
写真 © Paul Warchol
写真 © Paul Warchol
写真 © Paul Warchol
写真 © Paul Warchol
写真 © Paul Warchol
建築家
1100 Architect
場所
New York
1999

The MoMA Design Store, located across the street from the museum, reinforces the Museum of Modern Art’s identity as the foremost platform for modern and contemporary design. The architecture guides visitors on a logical path through the store while presenting merchandise in a functional and stylish manner. A “virtual mezzanine” encased in metal mesh provides extra storage and serves as a stage for product display. Computerized theater lighting spotlights individual pieces, lighting them from the foreground or from behind the steel screen. The mezzanine creates a sense of drama in the space and defines the double-height interior of the store.

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