Feldspar Brook

New York
Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman
Interior Designers
De-spec
Location
New York
Year
2016

In this project, we worked with the polo-only clothing brand Feldspar Brook to develop their 200-square-foot store flagship store in SoHo. The inspiration for this retail space centered around the idea of highlighting multiple variations on the same quality polo shirt to introduce a new wave of colors each season.

As a prototype, we scaled three rows of shirts to crisscross, using the gradient of colors in each row as an undulating wave to create new patterns of color and energy. This specific display strategy is an intersection of conceptual display systems, the essence of variation across a single product, as well as the creative use of space hinged on a sense of energy and timelessness.

Related Projects

  • „els“ – Elsbethenareal-Schrannenplatz
    F64 Architekten
  • Eclectic Apartment
    JUNG
  • Haus R
    NW/A
  • SchloR – Schöner Leben ohne Rendite
    GABU Heindl Architecture
  • Fünf Freund*innen | Geförderter Wohnbau
    GABU Heindl Architecture

Magazine

Other Projects by De-spec

Casa Horizonte
Chamela, Mexico
Quail Road Residence
Greenwich
Upper East Side Residence
New York
Banchet Flowers
New York
Slit House
Kuwait City, Kuwait