MoMA Design Store, SoHo

For the Museum of Modern Art’s initial presence beyond its midtown home, we created a contemporary retail environment for the new Design Store in SoHo within the bounds of a Landmarked building in a historic district. The design, which emphasizes light and suppleness, maintains some of the structural elements of the original warehouse. A polyvinyl membrane stretches across the ceiling of the space, along one wall of the ground floor, and down to the cellar floor in one, continuous curve. Illuminated with a soft, cool glow, this structure-within-a-structure functions as a light box, emanating light from the inside out while revealing the interior to curious passersby. 
Location
New York
Year of completion
2002
Awards
International Association of Lighting Designers Award of Merit, MoMA Design Store SoHo, 2002.